You know personally, I cant think of junior high without thinking of Danwich [sp] is when I first read that, or Lord of the Rings, which is when I first read that. You know, maybe in their job theyre a professor of something or a TV personality so that they know theyll be able to market it on their own. So I realized that a niche social network around reading, much like a social network around photos, would probably work. Net Worth in 2022: $1 Million - $5 Million: Salary in . No, I get those emails from you. Nobody ever knows what Im talking about when I say, Mixergy. Scott Everett for NPR Are you a designer? [42] By 2011, "seventeen thousand authors, including James Patterson and Margaret Atwood" used Goodreads to advertise.[4]. [26][27][28] Amazon had previously purchased the competitor Shelfari in 2008,[29] with the Goodreads purchase "stunning" the book industry. Otis Chandler - San Francisco, CA (1,354 books) 585 ratings (4.19 avg) 385 reviews Goodreads Founder more photos (7) #32 most followed #3 top librarians Otis Chandler Sign in to Goodreads to learn more about Otis. Any good social network does that well. Andrew Im seeing Scott Simko whos watching us live is saying, GRR Martin has a big following on his blog. I dont know GRR Martin. [15], Goodreads addressed what publishers call the "discoverability problem" by guiding consumers in the digital age to find books they might want to read. [inaudible] Id always kinda been a reader as a kid and I wanted to get back to that. And if you think about it, from an authors perspective now is more exciting than ever because now you can actually interact with your fans in a way you never could before. Now its really easy to put down a hundred bucks and see, hey do I get any traction, and Go ahead. Otis Chandler has made 2 investments. [36], On the Goodreads website, users can add books to their personal bookshelves, rate and review books, see what their friends and authors are reading, participate in discussion boards and groups on a variety of topics, and get suggestions for future reading choices based on their reviews of previously read books. The website's offices are located in San Francisco. [9], By July 2019, the site had 90 million members. If your name is Chris Anderson or Malcolm Gladwell theyre going to help you. And what I noticed about dating was that you had big generic social networks. Dave Yenk, again, Im reading everyones twitter names here, hes saying, Youd think that Goodreads would allow authors an easy way to get in front of their target niche, Im guessing is what he means. Can you talk about some of the things that you did over at, and for the transcribers its tickle.com T-I-C-K-L-E.com, can you talk about some of the viral techniques that you used there? And they had little rings of blogs where Ive got my ten blog roll, front book blogs on the side and every time they read a book theyd write a blog post. Andrew: I mean you personally. Thank you. If were interested in them, in them even more we can click over and see their page. And if we want to follow up with them theres their email address and their website right on the bottom so we can connect directly. What was the plan? You know, James had another bit of wisdom for me which was a good domain will give you a 30% extra chance of success. I say Okay theres a lot of users here that are really, really wanting this or that, and then I can prioritize what were going to build. Otis Chandler is a Celebrity Family Member, zodiac sign: Sagittarius. Youll learn some of the viral techniques that Otis used to encourage his users to get their friends to join the site. So, I mean, first of all it depends on the content of the book. So I spent the summer learning HTML, and mySQL and plugging in a lot of boring mathematical formulas and chemical property charts into a website. But actively working at it, getting into doing speaking events around the book, doing readings and absolutely social media, I think, is big. Monster Worldwide, the leading purveyor of online jobs, purchased the company in 2004. Thats the hard part of being down here in Buenos Aires. Interviewee: First, Ive always been a reader. You know, today we have Goodreads for books and we have Flickster for movies and we have Netflix and we have LastFM for music. If you haven't heard of Otis Chandler it's because he spends more time coding his site, Goodreads.com, than promoting himself. And I see Dave Yank, whos watching the slide has got a question. I dont think it worked. Its cataloguing your books. You can self-publish through any of the self publishing sites like [LuLu] and come on and even if youre just writing a book you can do it do. So weve got that for authors. Well, Ive got a guy whos done it. So they finally got an idea that went big, it was just because it was something that was fun. So if you took a 40 question test about your personality wed give you one page about what it meant for free and then wed give you 15 pages about deep psychological analysis coming from our PhD psychologist about what exactly it means for your personality and how you can improve your life, and we would actually sale those for between $4.99 to $9.99 depending on the test so there was a little bit of direct consumer revenue there. If they were Christian, theyd go to ChristianSingles. Weve got I think over 8,000 published authors whove signed up and said I am this person. So Goodreads was built to do this, our position is not catalog your books, our position is see what your friends are reading, or get excited about reading through your friends. Andrew: Did you I remember one thing that was an innovation for us, a real breakthrough, was storing the email addresses of our users friends if they allowed us to and that meant that the next time they picked a greeting card on our site, we can say, hey these are the five people who you messaged the last time, can we send it to them too?, and in addition, can you type in a few other people and well send it to them. I dont know that I can point anything else out. So lets take a look at it here. [16], Before gaining much traction, Otis and Elizabeth Chandler grew the platform through their friends of friends where it reached 800 users. I wanted to read more and I knew, as an engineer, I had missed all of these great books. Otis Chandler was the publisher of the Los Angeles Times between 1960 and 1980, leading a large expansion of the newspaper and its ambitions. But Ive always been an engineering minded kid. [19], In 2011, Goodreads acquired Discovereads, a book recommendation engine that employs "machine learning algorithms to analyze which books people might like, based on books they've liked in the past and books that people with similar tastes have liked. As a young programmer in the mid-2000s, Otis Chandler watched as dozens of niche web sites began to take off. [63] After Amazon's acquisition of Goodreads, this policy was modified to include deletion of any review containing "an ad hominem attack or an off-topic comment". Whereas mechanical engineering you werent going to be able to do as much on your own. And plus its more fun for me because I get to discover books, etc. Ten years after Goodreads was founded by Otis Chandler and his wife, Elizabeth Khuri Chandler, and four years after its acquisition by Amazon, the online social reading . So you can kind of think of it as a book discovery tool, a book communication tool, and really our mission is really just to get people excited about reading. So then they started going to these niche sites. Its good. You know you basically take fifteen questions and you learn about yourself a little bit and at the end you get typed into one type. Without much fanfare or outside funding he built his community of booklovers to 650,000 members. Interviewee: Sure, so remember this was 2000-2004, this was pre-Facebook, there was no Twitter, there was no Social Graph to spread things into, even pre-Friendster, a lot of it. Dorothy Buffum Chandler died last summer and her son Otis Chandler, who at one time ran both Times Mirror Co. and the flagship Los Angeles Times newspaper, stepped down from the board after 36 years. Interviewee: Did he use Goodreads books blog? Interviewee: He was. Andrew: What about the business behind it, or how do you, alright so I can understand its fun, but if theres not as much substance to it wheres the money coming from is I guess what Im asking. They wanted more of a community. Is it going to increase our user retention? So its kind of fun like that. So if you have a new book about science fiction. Howd you come up with the idea? But the point is, you went from big generic to lots of little niche ones and the niche ones worked because they were tight around a community and the interests that people liked. Before founding Goodreads, Otis was a Software Engineer and Product Manager at Tickle.com. Yeah, you guys do. Interviewee: For one, I didnt feel like getting another job. You had match.com, you had americansingles.com, and eHarmony, and those are great. Got up to 600, let me see if I got the number right, 650,000 members. Goodreads members can apply to become volunteer librarians after they have 50 books on their profile. And then I think in mid-January Mashable picked us up. And I did major in mechanical engineering and I liked it a lot. Interviewee: Well, its a big new feature for us, its the ability for members to list their books swappable and then swap with other members. My mom knew to give me a broken VCR rather than throw it out. Andrew: Why did you decide to start your own company instead of going and looking for another great company to work in? To get me to take the mindset of yeah okay, I can take a year off and not go on salary and build something for my living room, that was essentially life-changing. Andrew: And hes a huge author with a huge following and a great track record and hes still out there hustling, selling, connecting, building his audience every day. ", "Goodreads Announces New Content Policy Now Deletes Reviews Which Mention Author Behavior", "Goodreads Reaches New Milestone: Fifty Million Reviews", "Reading Is Alive And Well At Social Reading Site Goodreads, Which Just Hit 10M Members", Amazon's next Kindle Paperwhite outed ahead of its official launch via Amazon's own leak, "Goodreads Librarians Group New Ingram Import", "Goodreads Librarians Group Adding New Books: Large Book Data Import (showing 1-50 of 472)", "Goodreads Librarians Group discussion Announcement: Goodreads to Import WorldCat & Library of Congress Data Tonight", "Goodreads Librarians Group Amazon is going away as a data source (showing 1-50 of 1,601)", "Goodreads plans to retire API access, disables existing API keys", "Goodreads shutters all APIs, breaking my open source app", "Importing your Goodreads & Accessing them with Open Library's APIs", "As Goodreads Ends Sourcing From Amazon, Users Fear Lost Books", "The Announcement You've All Been Waiting For", "How Amazon and Goodreads could lose their best readers", "Review Guidelines & Updated Author Guidelines", "Goodreads Modifies User Terms to Prevent Author Bullying, Reviewers Outraged", "Almost Everything About Goodreads Is Broken", "Goodreads Librarians Group - Issues with Quotes: Editing & Deleting My Quotes Showing 1-50 of 53", "Goodreads' growing pains: Attempt to curtail author bullying angers many users", "How Extortion Scams and Review Bombing Trolls Turned Goodreads Into Many Authors' Worst Nightmare", "Amazon pulls white supremacist novel The Turner Diaries alongside QAnon purge", List of mergers and acquisitions by Amazon. 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