As a part of the Afro-Latinx community, Ada co-founded Botanika Beauty in 2019 with a desire to help other Afro-Latinas feel more comfortable and confident with their hair. KIMBERLY GUERRA @badassxbonita 127K (Top Latin Influencers), 44. In addition to this list, there are well-known superstart Latinx influencers like Jennifer Lopez, Selena Gomez and Bad Bunny. His cinematic way of presenting his videos has attracted not only Spanish audiences but also other gaming enthusiasts across Latin America, making him one of the most viewed and subscribed channels in some of these countries. This past January, Priego was a panelist at The Latinx House at the Sundance Film Festival, the very first official Sundance space for Latinx by Latinx. Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. Alex Pina: Spanish screenwriter Alex Pia, one of the top Hispanic influencers in the United States, rose to fame after creating Money Heist (La Casa de Papel), which became a global phenomenon when it debuted on Netflix in 2017. Since becoming a mom, her online space has evolved to include not only content about beauty and fashion but also family life, motherhood, DIY tips, and travel. Jelian Mercado 10. Megan (@meganthemeganerd) 4. Mexican beauty vlogger Mariand Castrejon Castaneda, popularly known as Yuya, is also one of the Top Latin Influencers. Top Latino influencers have become increasingly popular in recent years, due in part to their ability to communicate with a broad and diverse audience. Facebook Negocios Now announced its first list of the 50 Most Influential Latinos in Chicago. Her self-titled YouTube channel of 326 thousand subscribers, is a wealth of information for tech users and potential buyers alike. Additionally, famous Hispanic influencers usually have an extensive reach over multiple social media platforms including YouTube, Instagram, Facebook, and TikTok which allows brands to reach large numbers of potential customers at once. This captivating Latina influencer loves to share tips on beauty, skincare, fashion, travel, and lifestyle on her social channels. Jason Ervin (28th) say their goal in remapping Chicago's 50 wards is to . Through her organization, she wants to encourage BIPOC communities, particularly Latin women, to love their curves. Last year, Gutirrez ran a marathon in Havana, Cuba for Apoyo para las Cubanas to bring awareness to the needs of women in Cuba. They often share interesting stories or experiences related to their topic to engage their followers and create a sense of community. Bethany Mota 3. Samara Mejia Hernandez is the Founding Partner of an institutionally-backed pre-seed stage fund, Chingona Ventures, focusing on investing in technology and technology-enabled companies all over the United States. Cynthia is passionate about staying socially aware, supporting her community, and giving back. She said, We cant wait for them to come to save us . "For many years, there was a lack of Latino representationthink of the '60s, '70s and '80s," says Chicago-based demographer Rob Paral. She then launched her eponymous blog, YouTube channel, Instagram account, and podcast, Fat Girls Club, intending to make an impact and be the representation she needed to see when she was younger. The Chicano movement emerged during the civil rights era with three goals: restoration of land, rights for farmworkers, and education reforms. She is one of the most popular Hispanic influencers in the United States and has won numerous awards throughout her career including five MTV Video Music Awards, four Latin Grammy Awards, two Billboard Women In Music Awards, and one Brit Award among many others. Along with giving back to underserved communities, Gutirrez is always spreading positivity through meditation events and fitness classes around the city of Chicago. Overall Hispanic influencers in the United States have become beacons within their communities inspiring people through their actions, and showing them what can be achieved when hard work meets ambition. Join our free community to get access to the latest news and resources, engage with influencers, and secure collaborations with top brands. Jacqueline Priego is the writer, creator, co-director and actress of the Latinx web series PinkSlipped. This is particularly true of the Latin population within the United States. Megan Homme (@meganhomme) 9. Brazilian comedian, singer, and YouTube star Whindersson Nunes Batista is one of the Top Latin Influencers with quite a massive following on YouTube (43.7M), TikTok, (20.8M), Twitter (25M), and Instagram (58.3M). By connecting with top Latino influencers around the world, they have become trusted voices and sources of advice, entertainment, and inspiration. Gabriel uses the pseudonyms Werevertumorro and Gaborever on his YouTube channels, which primarily contain comedy sketches, short films, vlogs, series, and different entertaining content. She has over 343 million followers on Instagram and uses her account to share photos and videos of her work, her travels, and her personal life. He is an accomplished poet with his work in publications like Oxford American, Los Angeles. Aside from speaking Spanish very well, Salice also shares a slice of her life as a Latina through her funny videos on YouTube, TikTok, and Instagram. ELIZABETH RUIZ @elizabethruizxo (505K), 31. Hernandez is actively involved in the Chicago tech community and passionate about helping underrepresented groups get into STEM education, venture capital and entrepreneurship. LINDA ELAINE @iamlindaelaine 46.9K (Top Latin Influencers), 50. Most recently, she worked on an awareness campaign for the 2020 U.S. Census to increase participation among minorities and hard-to-reach communities for both Cook County and the City of Chicago. Prior to this she was an early stage investor at MATH Venture Partners, an early-stage venture fund investing in technology start-ups with differentiated approaches to customer acquisition. Thirdly, top Latino influencers often possess unique skills and knowledge about their culture which brands can use to their advantage. Aside from modeling, Elizabeth is also fond of traveling, hitting the gym, and going to the beach. A self-described serial entrepreneur, this Latin influencer has successfully established ventures that focus on a lifestyle that infuses culture, community, and confidence themes. LUIS FERNANDO FLORES @fernanfloo (10.2M), 12. This is in line with the rest of the country, with fully one-in-five Americans having a disability . If youre searching for the right person to forge a partnership with, here at Amra & Elma, we present this list of 50 Top Latin Influencers in 2023 to help you promote your brand or products to Latin consumers. Brazilian internet sensation Camila Coelho wears many hats as a beauty and fashion content creator, fashion model, blogger, makeup artist, TV personality, YouTuber, and entrepreneur. Along with the community service that Gutirrez has done in Chicago, she decided to give back internationally. But her knack for making people laugh and her deep appreciation for her Dominican roots and culture led her down a different path. See on Instagram. Will Taylor aka brightbazaar is an interior design expert, author of two design books, and one of the most famous male home decor Instagram influencers. By Victoria Montenegro Caspe September 18, 2020. PAOLA ALBERDI @paolaalberdi 1.1M followers, 26. CARLA NUEZ @carlanunez_ 102K (Top Hispanic Influencers), 47. Tatyana // @tat_ventures. He is known as one of the most popular Hispanic influencers in the United States and has received numerous awards from organizations such as ALMA Awards where he won Best Actor for Instructions Not Included in 2014. Top Chicago, Illinois Influencers. magazine. Linda Elaine is one of the top Latin influencers, an Afro-Latina health and wellness influencer who is best known for her inspiring YouTube channel covering makeup tips & tricks, spiritual insight, hair care & styling videos, weight loss tips/vids, and everything else in between. They often use their accounts to promote products and brands, but they also use their reach to talk about important issues that affect the Latinx community. Opeoluwa (@opeoluwa_oos) 7. TIFFANY GARCIA HERRERA @tiffyquake (1.3M), 25. BMO Harris Bank is the Diamond Sponsor of the event, that also has the support of ComEd and Wintrust (Gold Sponsors), Remy Martin (Silver), Coca-Cola, People Gas (Bronze) and Mepis and Turimed, as small sponsors. Although she decided to quit her main channel recently, she continues to update her followers with freshly made content through her Instagram and her new YouTube channel, Sweet Soul, where she talks more about self-love and motivational journey. She is one of the most popular Latina influencers 2022, and has been featured in international magazines such as Vogue Italia and Hola Mexico! She co-hosts the Sistematic podcast with her sister, Alexis, and covers topics of pop culture, art, music, and fashion. Kathy . The Pilsen Murals, which feature Mexican icons and symbols representing the many cultures of Pilsen, are an inspiring nod to the neighborhood's rich Hispanic heritage. Credit: The Daily Line. These two Instagram influencers are also the proud owners of the cutest Siberian Husky named Aria. Top Latino influencers may suggest new approaches for marketing campaigns or provide advice on how best to communicate corporate values in ways that will resonate within diverse cultures. She developed MA Warrior programs, which are a combination of custom meal plans and workouts incorporating resistance training, calisthenics, yoga, high-intensity interval training, and sprinting. This year the publication adds two new categories: Lawyer and Marketing. info@amraandelma.com | 1-646-518-7743. . To see the complete list of the50 Most Influential Latinosclick HERE. This Latina Influencer is also a fitness enthusiast, businesswoman, and a YouTuber who runs a YouTube channel named The Royalty Family on which she uploads videos related to her family life. Brands understand the power of top Latino influencers, whose influence extends beyond the digital world into their communities. Simon Goldman (@simon__gold) 3. With the steady growth of the Hispanic population in the U.S., their purchasing power has also grown substantially over the years. With 44.1 million YouTube subscribers, Chile-based German Garmendia is one of the hottest Hispanic social media influencers; he also has 13.3 million Instagram followers. This accounted for 11.1% of U.S. buying power in 2020. The positive feedback he got from his students for his fashion led him to learn more about menswear past and present. Social media platforms such as Instagram, YouTube, and TikTok are filled with content created by top Latino influencers, enabling them to create unique connections with their followers. Get the best business coverage in Chicago, from breaking news to razor-sharp analysis, in print and online. But there are also many up-and-coming influencers eager to find their first collaboration. Gloria Lucas is a Mexican-American body positivity influencer specializing in intersectional eating disorders education. For example, when designing promotional campaigns or designing new product lines, working with top Latino influencers ensures that companies messaging resonates with this important demographic group. LUISA FERNANDA @luisafernandaw (17.1M), 4. To approach this growing market, brands need to understand the Hispanic consumers, who they are, and what they purchase most frequently. Prior to founding C1 Revolution, Larkin worked on communication teams for Walgreens, DePaul University and iHeart Media. She has a highly engaging Instagram feed filled with skincare and OOTD tips that her followers can get inspiration from. Who were the most popular Latina influencers 2022? NICOLE GUERRIERO @nicoleguerriero (1.8M), 24. Followers: 51,000. They make it a three-step process: Set your budget and campaign Invite influencers Launch your campaign Sofia Vergara is Colombias highest-paid actress and one of the best Latina influencers 2022 who first rose to fame playing Gloria Delgado-Pritchett on ABCs hit sitcom Modern Family (20092020). 5. Altogether Latinos account for nearly 30 percent of Chicago's residents, with a total of over 1.8 million Latinos in Chicago and its suburbs. It wasnt until after law school that she realized many of those experiences and feelings had less to do with her and more to do with systemic oppression and implicit bias that impacts all of our educational and professional careers. She regularly updates her YouTube channel of 6.99 million subscribers with content ranging from horror, indie, puzzle, or anything that sparks her interest. Before her internet fame, Julie worked as a fashion editor and stylist. John R. Boehm, Stephen J. Serio, Bloomberg and provided photos. 1. Negocios Now will announce more sponsors soon. Hispanic YouTubers often explore topics related to food, music, clothing, and language that reflect the different cultural influences experienced by people in different parts of Latin America or even within countries like the US where theres a great variety of cultures blending. Leading up to the marathon, she held several fundraisers to collect donations of bras, underwear, soap, toothpaste and other items. Do brands love working with top Latino influencers? The wards 6, 8, 15, 16, 17, 20, 24 and 34 all saw a decrease of between 2,193 and 4,376 residents during the six-year period, according to the census data. Lauren Giraldo 6. She hopes that her blog can inspire her readers to Dream, Believe, Achieve, the things they are most passionate about. Established in 1968, the . In terms of topics discussed in their videos, one popular theme among Hispanic YouTubers is culture. Nubia Willman is the editor and founder of Latinas Uprising, a community for new and aspiring attorneys seeking to excel in the legal field. Click here to get the full experience on your screen. Many Hispanic YouTubers have built huge fan bases across multiple social media platforms such as Instagram and Twitter. 1-877-812-1590, John R. Boehm, Stephen J. Serio, Bloomberg and provided photos, The Most Powerful Women In Chicago Business. Since she decided to commit 100% to fashion blogging, modeling, and content creation, Carla has become one of the busiest Latin influencers in the fashion world. These influencers are a powerful force in the world of marketing. Kasandra Flores (@kasandraxmua) 6. Ximena Larkin is a freelance writer and founder of C1 Revolution, a communication consultancy started in 2014. A third-grade teacher turned internet star, Sofia Bella uses social media to show the world what a difference teaching can make. As one of the top Latina Instagram influencers, she has talked about how she has dealt with depression and anxiety, and she has even shared screenshots of her therapy sessions on Instagram. Gutirrez discovered her passion for journalism while she was studying abroad in Madrid, Spain. She slays in outfits from JC Penny, Forever 21, and Athleta; meaning she has style for all types. 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